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Privacy Policies

GRUPO MODELO, S.A.B. DE C.V. (from now on “GRUPO MODELO”  and/or “We”), respects the privacy of each individual who accesses our internet sites. These Privacy Policies address the information that GRUPO MODELO may gather, as well as the way we can use such information.

  • Agreeing to the Policies

By using the web pages on the internet, you agree and consent to these Policies. If you do not agree with such policies, please leave this internet website and do no use it.
You will have accepted the terms and conditions of these Privacy Policies at the time in which you provide any type of personal information and therefore, you authorize that such personal identification information be handled as indicated in this document.

GRUPO MODELO reserves the exclusive right to modify and amend the present policies, without previous notice.  We suggest you check back periodically. If you continue using this website after changes to the Policies have been published, this will mean that you have accepted such changes and that you agree to them.

You can be sure that no changes will be applied retroactively nor will they alter the handling of information obtained previously.

  • Type of information and use

These Policies describe the type of information GRUPO MODELO may gather, the way such information may be used as well as the options you have regarding the way your information is obtained, distributed and used.

The information GRUPO MODELO may request, is only personal information such as your first and last name, email, country of origin and date of birth, when the user provides them voluntarily. For example, personal information may be requested in order to obtain your comments regarding our websites and our products, so you can enter one of our contests or giveaways.

  • Use of personal information

Be assured that GRUPO MODELO tries its best to protect the privacy of our website visitors; however GRUPO MODELO may share personal information with some of the companies and/or licensees, and/or part of the same economic group, mentioned enunciated, but not limited to the following: CERVECERÍA MODELO, S.A.B. DE C.V.; CERVECERÍA MODELO DE GUADALAJARA, S.A DE C.V.; CERVECERÍA DEL PACÍFICO, S.A. DE C.V.; COMPAÑÍA CERVECERA DEL TRÓPICO, S.A. DE C.V.; COMEXTRA, S.A. DE C.V.; DIBLO CORPORATIVO, S.A. DE C.V.; ESPECTÁCULOS COSTA DEL PACÍFICO, S.A. DE C.V.; FUNDACIÓN GRUPO MODELO, A.C.; MARATÓN PACÍFICO, A.C.; SANTOS LAGUNA, S.A. DE C.V.; CERVECERÍA MODELO DEL NOROESTE, S.A. DE C.V.; CERVECERÍA MODELO DE TORREÓN, S.A. DE C.V.; COMPAÑÍA CERVECERA DE ZACATECAS, S.A. DE C.V.

Any use of personal information by any of the licensees and/or part of the same economic group of GRUPO MODELO must comply with these Policies. Occasionally and, if you authorize it by accepting these policies, we will send you commercial information.

GRUPO MODELO may hire third parties to perform various functions, such as fulfill orders, carry out promotions, provide technical services for the website, etc. Such third parties could have access to the personal information you have provided, if necessary to provide the service for which they were hired, but they cannot use it for any other purpose different from the one they were hired for.

GRUPO MODELO reserves the right to use or reveal any personal information, to comply with some legal regulation, governmental or judicial to protect the integrity of the websites, to comply to a request made by you or to cooperate with any legal investigation that is related to any matter of public safety.

  • Cookies

internet websites may gather some type of non personal information automatically. Cookies are information that a website transfers to a hard drive of a computer in order to maintain files.

Cookies allow the internet site to identify important information that will make the use of our website by you more useful. As the majority of internet sites, GRUPO MODELO uses cookies for a great variety of purposes in order to improve your online experience; however, we do not use any mechanism of automated recollection of data in our website other than cookies. When a user comes back and visits our website, GRUPO MODELO may recognize the user through the internet cookie and personalize the user’s experience accordingly.

The majority of internet browsers are programmed to accept cookies. However, if you do not wish to receive cookies or want to be warned when receiving one, use your browser’s options. In order to do that, select “Help” on your browser, and see how to modify your preferences regarding cookies. If you uncheck all cookies, you may not be able to use all the options of this website, or sometimes, some parts of the site, may not work appropriately if you do not accept cookies.

Log Files. Examples of this type of information is the type of browser, the type of operational system of each computer, the number assigned to your computer while it is in the internet address “IP” (Internet Protocol), as well as the Uniform Resource Locator, better identified as “URL” of the internet from the site which it was connected or logged on to our internet site. GRUPO MODELO  gathers information of the log file to help with the system administration and/or analyze tendencies and administer webpages. The IP addresses and the information log file are not related to identifiable personal information.

  • Links with other internet sites

In our internet sites, we might include links to other internet sites whether run by GRUPO MODELO or not. If you visit them, you should verify the policies of the site, while in sites not operated by GRUPO MODELO, our company is not responsible for third party policies and actions.

  • Restrictions for underage kids

The use and enjoyment of this website is intended for people over drinking age, depending on the legal regulations applicable in the country where the visitor is residing. For example, in Mexico you must be 18 years old and in the United States of America you must be at least 21 years old.  
If a user who is under age has sent his information, breaching access restrictions of the present website, GRUPO MODELO requests the parents or legal guardians of such user contact us immediately, so we can remove such information from our database.

  • Contact us

If you have any doubt regarding the present Policies, please contact us at the following address:
VP Relaciones Corporativas y Comunicación
internet Manager
GRUPO MODELO, S.A.B. de C.V.
Av. Javier Barros Sierra  555, Piso 6,
Col. Zedec Santa Fe
C.P. 01210, México, D.F.
phone number: (5255) 2266 00 00
email: gerenciainternet@gmodelo.com.mx



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